I received the results of my theory unit this week (it went really well :D!) and part of my feedback was to analyse imagery and describe my own practise/work more.
So here goes - I like this logo because of the continuity that it has despite containing several different elements and textures. I like the softness within it, the roundness of the typography and lines and simple child-like imagery, the interesting use of colours, and the sense of fun that the subtle animal elements give. :)